The international trends, the latest developments and the new data taking shape in luxury tourism in Greece after the pandemic will be presented for the first time at the 1st Conference dedicated to luxury tourism entitled “The Luxury Side of Greece”.

The International Conference “The Luxury Side of Greece”, which aspires to become an institution, will take place on April 29 and 30, 2023, on the island of Santorini. It is co-organized by the Municipality of Thira and the company Update Entertainment and is under the auspices of the Ministry of Tourism, EOT, the International University of Greece, the University of the Aegean and P.S.S.E.A.

The goal of the Conference is to highlight Greece as a strong destination in the ever-growing Luxury Tourism in order to claim its own special position in an intensely competitive international environment.

In this celebration of Luxury Tourism in Greece, internationally renowned speakers, honorary guests from the political and business world, powerful actors from the tourism industry and journalists from major domestic and international media will be hosted in order to ensure the visibility of our country and the highlighting it as a Luxury Travel Destination.

Through the diverse thematic sections that will be developed both live and hybrid, in order to cover the great interest in participation, participants will have the opportunity to be informed about the developments in luxury tourism and acquire important knowledge from specialized people of the tourism market from Greece and abroad.

All the businessmen of Santorini, even the small family businesses, will participate in this celebration, which aims to become an institution, upgrading the quality of the island’s tourism as a whole.

We are waiting for you !!!