APRIL 29 - 30, 2023 / SANTORINI

The international trends, the latest developments and the new data taking shape in luxury tourism in Greece after the pandemic will be presented for the first time at the 1st Conference dedicated to luxury tourism entitled “The Luxury Side of Greece”.

The International Conference “The Luxury Side of Greece”, which aspires to become an institution, will take place on April 29 and 30, 2023, on the island of Santorini. It is co-organized by the Municipality of Thira and the company Update Entertainment and is under the auspices of the Ministry of Tourism, EOT, the International University of Greece, the University of the Aegean and P.S.S.E.A.

The goal of the Conference is to highlight Greece as a strong destination in the ever-growing Luxury Tourism in order to claim its own special position in an intensely competitive international environment.

In this celebration of Luxury Tourism in Greece, internationally renowned speakers, honorary guests from the political and business world, powerful actors from the tourism industry and journalists from major domestic and international media will be hosted in order to ensure the visibility of our country and the highlighting it as a Luxury Travel Destination.


Maye Musk

Dr Maye Musk is an internationally renowned author, doctor of dietetics, supermodel and mother of influential entrepreneurs Elon Musk, Kimbal Musk and Tosca Musk. She has achieved tremendous success over the past 50 years in the fields of dietetics and modeling while remaining an icon of effortless elegance.

Her book, “A Woman Makes A Plan“, published by Penguin Random House in the USA and Canada, has already become an international Best-Seller in 20 countries and continues its successful course.

Dates & thematic units

The program of the conference

Information on the thematic sections of the conference can be found in the corresponding section here

Meet the speakers

Γιάννης Πλακιωτάκης

Υπουργός Ναυτιλίας και Νησιωτικής Πολιτικής

Βασίλης Κικίλιας

Υπουργός Τουρισμού

Γιάννης Ξιφαράς

Γεν. Γραμματέας Μεταφορών

Χριστόφορος Παπακαλιάτης

Σκηνοθέτης - Ηθοποιός

Γιάννης Βρούτσης

Βουλευτής Κυκλάδων

Άγγελος Συρίγος

Υφυπουργός Παιδείας και Θρησκευμάτων


See the speeches of the Conference


The news of the conference